Strategi Pemasaran Pupuk Kascing Pada Peternak Cacing Tanah
نویسندگان
چکیده
This study aims to analyze the marketing strategy of vermicompost for earthworm breeders in Kebonsari sub-district, Madiun district. research is qualitative with Grounded Research method. The population this were district, amounting 5 people. Sampling was done through interview techniques. analysis used a SWOT matrix analysis, IE matrix, and QSPM matrix. results IFAS that it classified as strong able take advantage its business strengths overcome weaknesses. EFAS indicates below average efforts carry out strategies external opportunities avoid threats. show cell (Growth Strategy/Stability Strategy) concentration horizontal integration. obtained alternative SO strategies, 6 WO 2 ST 4 WT strategies. should use market penetration their vermicompost.
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ژورنال
عنوان ژورنال: Coopetition : Jurnal Ilmiah Manajemen
سال: 2022
ISSN: ['2086-4620', '2615-4978']
DOI: https://doi.org/10.32670/coopetition.v13i3.1898